Powell’s Books

(Branding)

For the Powell's Books Chicago rebrand spec job, a modern, hip visual identity was created that blends vintage charm with a fresh urban vibe. The redesign featured a sleek new logo, vibrant color palette, and updated typography, extending across signage, promotional materials, and a user-friendly website. This conceptual revitalization aimed to attract a diverse, trend-conscious audience while preserving the bookstore's rich legacy.